Accelerated by the pandemic, today's new age consumers more than ever use various channels to compare and buy products and services. They expect retailers to provide fast, consistent, and seamless interactions in stores, online, at curbside, local shops, and via mobile devices. Welcome to the omnichannel era that covers physical and digital: Online, mobile, in-store, curbside, marketplace, kiosk, the employee, and social commerce. The challenge before retailers is to stitch disparate and complex omnichannel investments into a seamless and sophisticated consumer experience.
